GARR Registration - Sponsor
GARR Show Party and Reception - Sponsor Registration
GARR SHOW WEBSITE
GREAT AMERICAN ROAD RALLY & CUSTOM CAR SHOW
“The GARR Show”
Presented by HARD Corp Customs, Liqui-Moly, Car Bahn, DCF Guns, Regiment Foundation and many others!
Celebrating America’s 250th Birthday
Saturday, July 4, 2026 • NOON – 5:00 PM
Event Overview
Kicking off what we hope becomes Colorado’s biggest outdoor rolling car festival and parade – a Woodward-style cruise-in honoring America’s 250th Birthday.
Approximately 340 participant vehicles (customs, classics, rat rods, hot rods, exotics, overlanders, vintage muscle/Euro/trucks, dealership flagships, and all Colorado car clubs) will rally together, and drive along the route to Manitou Springs, and some onward to the Pikes Peak Highway tollway, upon returning to Downtown Colorado Springs via Hwy24, the Show kicks off at 8:30am. The cruise starts at 11:30am and the Party starts at NOON.
Route: Starting with our regular meet at 6385 Commerce, Colorado Springs → Garden of the Gods, to OCC, along Colorado Ave cruise through historic Old Colorado City → Manitou Springs. Optional Pikes Peak Hwy extension + on 24/Cimarron.
Cruise staging begins 11:30 AM in the Commerce lot. The “cruise-in” style lets normal traffic mingle (just like the famous Woodward Dream Cruise), generating business for every open shop along the route. Limited traffic control needed; cruisers instructed to clear route by 1:30 PM. Free spectator entry for the party later.
Special Veteran Focus for the 2027 SHOW!!!
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Massive Veterans Signature Banner as the centerpiece backdrop – soldiers from 4ID, 10th Special Forces Group, and all veterans/active-duty invited to sign live on-site.
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Special recognition for veteran-owned and veteran-driven vehicles.
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Vendor row restricted exclusively to veteran-owned businesses (Some gun stores, veteran non-profits, veteran owned car clubs and other patriotic vendors).
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Food trucks available for spectators and participants.
JOIN US IN 2027!!! For the Great American Awards!
Twenty themed trophy categories with “Garrrrrr!” pirate/patriot flair awarded at 2:00 PM.
$2,500 HARD Corp Customs Labor & Restoration Subscription given away via silent auction (90% of auction proceeds to the 10 veteran charities on-site).
Long-Term Impact
The GARR Show will be operated through the dedicated nonprofit GARR Foundation for full transparency and sustainability. 30% of ALL sponsorship revenue donated directly to the 10 veteran charities present (minimum ~3% each).
This event aligns perfectly with the City of Colorado Springs’, Old Colorado City and Manitou Springs goals for community engagement, veteran support, and national celebration in a safe, well-organized format.
Current Confirmed Sponsors for the AFTER PARTY AND GRAND OPENING OF HARD CORP CUSTOMS:
Presenting Partners: HARD Corp Customs • Liqui-Moly • Car Bahn


Gold Sponsors: Steve Mills Quality Auto Repair

Silver Sponsors: Integrity Bank & Trust 
Bronze Sponsors: DCF Guns - Winslow BMW - M Town, CO


SPONSORSHIP OPPORTUNITIES FOR 2027:
All banners list Platinum sponsors by name. Separate level banners for other tiers. 30% of every sponsorship dollar goes directly to the 10 veteran charities on-site.
PLATINUM SPONSOR – $5,000 (1 year) or $9,000 (2 years)
Ideal for Chambers of Commerce and major community partners.
• Full Gold-level benefits for the full term
• Prime high-traffic Vendor Booth each year regardless of Veteran status
• Official naming credit on all radio/TV spots and press: “Presented by HARD Corp Customs, Liqui-Moly, Car Bahn and our Platinum Sponsors: [Your Name]”
• Listed by name on every banner (route, festival, and side street flags)
• Recognition in silent auction and veteran charity announcements
• First right of refusal for future years
GOLD SPONSOR – $2,000
• Prime route banners (including entry and exit zones)
• Logo on all printed materials, website, registration page, and social media
• Social shout-outs and dedicated mentions
SILVER SPONSOR – $500
• Logo on website, (2) route signs, and food-truck zone sponsorship.
• Listed in program and social features
BRONZE SPONSOR – $150
• Name listed on website, flyers, and sponsor board
• Social mentions
Participant & Dealer Information
Register your ride at hardcorpcustoms.com/rally-register (feeds directly into HARD customer list).
Local dealerships: Apply one flagship vehicle (advertise on it) – limited to 40 total, first-come first-served on Bronze sponsorship sign-ups.
Ready to join as a Platinum Sponsor and secure prime positioning?
Contact us today to lock in your level and help make history on America’s 250th.
#TheGARRShow #GARRFEST
Register as a sponsor for the 2027 GARR Show here:
Registration form coming soon.